PROJECT SPOTLIGHT
Different projects. Practical contributions.
A closer look at Culturetek’s role across the CEG ecosystem, Gen Checkup and AI projects.
Start with the relationship
A project portfolio is more useful when it explains who does what. Culturetek’s work spans ownership, joint ventures and support for individual projects. Each relationship has its own scope, so we describe our contribution alongside the business itself.
CEG: connected business services
CEG presents five businesses across property investment, brokerage, acquisition, rentals and company services. Culturetek contributes operational, marketing and financial coordination within this ecosystem. The CEG website provides the details of the individual businesses and their offerings.
Gen Checkup: supporting the business behind the expertise
Gen Checkup is a joint venture. Culturetek manages operations, marketing and the wider day-to-day running of the business. The Beauty Gen Checkup website currently highlights pharmacy education in personalised medicine. Our role concerns the organisation and communication behind the project; clinical expertise remains with its professionals.
AI: from a digital presence to a working process
Our AI project work includes AI in Life, ki-agenten, the Sonja Augenblick website and marketing bot, and operational automation for different companies. These projects bring together content, digital experiences and the processes that connect them.
The detail matters
A clear project brief should identify the work, the responsible people and the next decision. That is the practical starting point we bring to conversations about collaboration.